If you pay close attention to the Superior Nissan blog, you know full well the Japanese automaker is constantly working on ways to improve its vehicles. Every new model year, we see a lot of, well, newness?new engines, new wheels, new drivetrains, new headlamps, new interior and exterior color options. Now, the automaker is looking to improve something a little less obvious - at least at first glance. Specifically, Nissan is trying to perfect the…

The new 2013 Nissan Pathfinder will be available at our Nissan dealership later this month. If you have been following Nissan news recently or reading our blog, then you already know the crossover utility vehicle has gathered quite a bit of buzz in the automotive industry. That said, our sales team has been answering multiple questions from our customers about the forthcoming model but the one we hear the most is regarding how much it…

In order to determine what the best possible vehicle is for your everyday commute, the editors at TotalCarScore.com compared the rankings of a wide range of models, then lined them up against each candidate's fuel consumption. While there were more than a few with high enough scores to be considered for the top spot, only one model also offered the fuel economy to stand out as the clear winner: the 2012 Nissan LEAF…

Last year, Nissan spent a total of $577.9 million on marketing, of which the company dedicated $153.2 million to sports. And while no specific numbers have been given for the 2012 budget, we here at Superior Nissan are will to bet the Japanese automaker spent a tad bit more on this year's sports advertising.

And why's that, you ask?

You may recall the Nissan Heisman House concept that the company unveiled…

Nissan has teamed with Microsoft to develop a technology that could change the way you buy your next new Nissan at our dealership.  The two companies, who have a history of developing new cutting edge technology, have created a digital showroom kiosk that will allow drivers to explore upcoming vehicles before they arrive at the dealership. The first model that the two companies plan to showcase with this new technology is none other than the…

All eyes are on London this summer, there's no doubt about it. But Superior Nissan isn't just referring to the champion athletes battling it out for the gold at the 2012 Summer Olympics. We're talking about another sort of champion: the Nissan "Taxi of Tomorrow."

Earlier this year, New York City officials announced that they would begin to replace current city cabs with Nissan NV200 Taxis. Not only do these "Taxis of…

The Nissan Juke is known for being a reliable crossover with some fun flair.  It's perhaps, the last car one would think to get an adrenaline-fueled, performance-driven kick. However, that's exactly what Nissan did recently when it combined the speedy Nissan GT-R with the Juke crossover. The end result is a one of a kind exotic sports cars crossover.

Aptly-named Nissan Juke-R, it's wowing drivers in the Fayetteville area and begging the…

Usain Bolt, the world's fastest man, has agreed to team up with Nissan on their latest advertising endeavor creating the company's first-ever global brand campaign. The Jamaican-born sprinter will be the new poster-child for the Nissan GT-R sports car.

Nissan is calling it the "WHAT_IF" campaign. One Nissan employee working on the effort graciously humbly states that working with Usain is a once-in-lifetime opportunity for the brand.

Judging by the video released on…

A while back, Japanese automaker Nissan launched a social media campaign called The Big Turn On. Their goal was to get 1,000,000 people worldwide turned on to the Nissan LEAF EV. Perhaps you've stumbled upon it while exploring your friends' daily updates. Upon launching the campaign, Nissan gave themselves 100 days to accomplish their gaol.

On Thursday, June 21, 2012, they beat their goal by 15 days!

Now, that's what you…

As many awards as the Nissan LEAF has won (three, including "World Car of the Year)?  As many happy Nissan LEAF owners as there are across the world (1,000s)? As good as the Nissan LEAF EV's fuel economy is (106 MPGe city/92 MPGe highway), the innovative model has not been flying off the shelves.

This slower-than-expected adoption rate can, of course, be attributed in part to EVs' innate urban nature, as well…