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Superior Nissan

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Fayetteville, AR 72703

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2012 Nissan LEAF Ranks First on the 'Best Cars for Commuting' List

In order to determine what the best possible vehicle is for your everyday commute, the editors at TotalCarScore.com compared the rankings of a wide range of models, then lined them up against each candidate's fuel consumption. While there were more than a few with high enough scores to be considered for the top spot, only one model also offered the fuel economy to stand out as the clear winner: the 2012 Nissan LEAF…

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Nissan Creates More Heisman House Ads for New Market Campaign

Last year, Nissan spent a total of $577.9 million on marketing, of which the company dedicated $153.2 million to sports. And while no specific numbers have been given for the 2012 budget, we here at Superior Nissan are will to bet the Japanese automaker spent a tad bit more on this year's sports advertising.

And why's that, you ask?

You may recall the Nissan Heisman House concept that the company unveiled…

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Nissan Partners with Microsoft to Create Virtual Showroom Kiosk

Nissan has teamed with Microsoft to develop a technology that could change the way you buy your next new Nissan at our dealership.  The two companies, who have a history of developing new cutting edge technology, have created a digital showroom kiosk that will allow drivers to explore upcoming vehicles before they arrive at the dealership. The first model that the two companies plan to showcase with this new technology is none other than the…

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Nissan Unveiled the First NV200 London Taxi Model

All eyes are on London this summer, there's no doubt about it. But Superior Nissan isn't just referring to the champion athletes battling it out for the gold at the 2012 Summer Olympics. We're talking about another sort of champion: the Nissan "Taxi of Tomorrow."

Earlier this year, New York City officials announced that they would begin to replace current city cabs with Nissan NV200 Taxis. Not only do these "Taxis of…

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Sketches of the Nissan Juke-R Surface Online

The Nissan Juke is known for being a reliable crossover with some fun flair.  It's perhaps, the last car one would think to get an adrenaline-fueled, performance-driven kick. However, that's exactly what Nissan did recently when it combined the speedy Nissan GT-R with the Juke crossover. The end result is a one of a kind exotic sports cars crossover.

Aptly-named Nissan Juke-R, it's wowing drivers in the Fayetteville area and begging the…

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Nissan Teams Up with World's Fastest Man for Global Ad Campaign

Usain Bolt, the world's fastest man, has agreed to team up with Nissan on their latest advertising endeavor creating the company's first-ever global brand campaign. The Jamaican-born sprinter will be the new poster-child for the Nissan GT-R sports car.

Nissan is calling it the "WHAT_IF" campaign. One Nissan employee working on the effort graciously humbly states that working with Usain is a once-in-lifetime opportunity for the brand.

Judging by the video released on…

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Are You 'Turned On' by the Nissan LEAF

A while back, Japanese automaker Nissan launched a social media campaign called The Big Turn On. Their goal was to get 1,000,000 people worldwide turned on to the Nissan LEAF EV. Perhaps you've stumbled upon it while exploring your friends' daily updates. Upon launching the campaign, Nissan gave themselves 100 days to accomplish their gaol.

On Thursday, June 21, 2012, they beat their goal by 15 days!

Now, that's what you…

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Nissan LEAF Production Moving to the U.S.

As many awards as the Nissan LEAF has won (three, including "World Car of the Year)?  As many happy Nissan LEAF owners as there are across the world (1,000s)? As good as the Nissan LEAF EV's fuel economy is (106 MPGe city/92 MPGe highway), the innovative model has not been flying off the shelves.

This slower-than-expected adoption rate can, of course, be attributed in part to EVs' innate urban nature, as well…

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2013 Nissan GT-R Wins at 'Nurburgring 24 Hours'

If you are looking for the fastest new Nissan in Fayetteville, AR, we have the model for you. The 2013 Nissan GT-R from Superior Nissan. This powerhouse 2 door speedster has beaten the competition in time trials and horsepower for years on end. Recently at the 'Nurburgring 24 Hours' won best in its class.

GT Academy winner Lucas Ordonez piloted the Nissan with Kazunori Yamauchi, Yasukichi Yamamoto and Tobias Schulze, the production GT-R finished the…

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Nissan Supports The World In Motion Program

If you have read any of our previous blog posts, then you already know that Nissan is a major supporter of alternative fuels and developing new green technologies. With their 2011 and 2012 Nissan Leaf EV cars dominating the alternative fuel industry, the Leaf has become the top seller in Europe and one of the best selling cars in Norway. There, they have been able to set up 3500 (mostly free) charging stations across the…

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